What does it take to make CPD more effective?

Managing Continuing Professional Development

Posted by: Lillie Fulton, Marketing Executive | Last modified on 20/07/2016 11:46

Continuing Professional Development (CPD) is central to any profession. Not just to help improve the way you do your job now, but to help you keep informed of new ideas and thinking as well as what’s just around the corner.

CPD activities can be face to face, event-based, paper-based or digital. Training courses and programmes can help you with learning something specific now, and conferences can help you find out about the new, and they might even give you a feel for the next. But in fact, that’s not continuous CPD, it does not happen continuously, it is intermittent.

Continuous CPD happens through daily information; through interactions with other people active in your field, blogs, web feeds, podcasts, learning apps, browsing, social media, reading, video learning and other e-Learning. Over time, these activities build up into a large body of knowledge and expertise, almost unconsciously.

You can usually do digital CPD from any electronic device: desktop, laptop, notebook, smart phone or tablet. Online forms of CPD offer learning where and when you want it, regardless of time, space and distance. This is particularly useful way of keeping up-to-date of the new and the next in your field of work.

The important lesson to take away from this blog is that learning comes not just from something that is organised for you, but something you organise yourself, as well as from daily experiences. CPD should be about capturing those useful experiences and then assessing the practical benefits of what you have learned. Build a continuous learning mind set, rather than an intermittent training mind set.

CPD is part of everyday. So, now we need to learn how to record the everyday development to show that we’re constantly learning. In most membership bodies and organisations you will need to record your CPD. Here at Premier IT, we provide a structured framework for organisations and memberships to allow their members or employees to maintain the skills and knowledge they need to stay ahead of their profession on a daily basis.

If you would like a demonstration of the system, in person or online, please click here to let us know.

Alternatively, you can see how we supported Marketing Research Society (MRS) in developing their CPD framework here.

Tags: CPD, Continuous Professional Development , Guide

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